Each summer I share this document with our campus and district administrators in an effort to keep them informed and help them communicate better with me and with the media. Although many of these tips and guidelines may seem like common knowledge to us, staff members outside of the school PR world need these reminders each year.
Last week I attended the 2019 Texas School Public Relations Association conference, an amazing experience full of learning and leading together with my Texas school PR family! I had the pleasure of facilitating 4 roundtable sessions about branding, and presented a full session on culture and community. I took lots of notes during the discussions at the roundtable sessions and created a quick Google Docs flyer to share with you. I am also sharing the culture and community presentation in case you are looking for some new ideas. The presentation has links to all of our planning documents and materials for each initiative.
Come hear how one rural district is igniting systematic change and engaging a diverse community. Get simple strategies that break down barriers, change public perception, and build a community of public school supporters. No budget? No worries! Most of these strategies can be achieved with even the smallest departments and budgets. Leave this session with ideas you can implement immediately to maximize your resources and get a big return on your investment!
I recently saw the below “communications scorecard” on the NSPRA Connect forum from the Pattonville School-Community Relations Team. (BTW, if you aren’t already taking advantage of the NSPRA Connect forum, I highly recommend it!)
Producing something like this for my superintendent and school board had already been on my mind, so I set out to recreate the beautiful template from Pattonville in a Google Doc format. I am pleased with the result and am happy to share the file so you can use it, too!
Last week I shared how the use of Google Keep transformed how I organize and prioritize daily tasks for maximum productivity. Some of you had questions about what that looks like, so this week I want to share how easy it is to get started using Google Keep, plus a little Chrome trick that can help you pull it all together.
Go to keep.google.com.
Make sure you’re logged into your Google account. Below is what your screen will look like if you don’t have any notes yet.
Create your first list or note.
It’s so much more than a list!
Google Keep is SO much more than just notes and lists. Check out the options by mousing over each little icon at the bottom of your list/note.
Remind me – get an email reminder with this information
Add a collaborator – helloooooo shared shopping lists 🙂
Change the color – my Fab Five list is red, so I can’t miss it
Add an image – great for screenshots to accompany the note
Archive – you can still recall archived notes/lists in left sidebar
Delete note – notes in your trash are permanently deleted after 7 days
Add label – great for organizing and searching
Add drawing – I gotta be honest … have never used this feature!
Make a copy – easily duplicate a note/list
Hide checkboxes – but WHHYYYY? Checking the box is all the fun!
Copy to Google Docs – cool feature, copies everything over to a Google Doc … this is helpful if your notes become too much for Google Keep and really need a Doc all their own.
Organize and prioritize notes and lists.
If you click the little push pin in the top right corner of your note/list, it will pin that note to the top of your collection. I use this trick + color coding to keep my lists organized and prioritized. You can click and drag your notes to put them in a specific order. My Fab Five list is always pinned to the far left corner since those tasks are my first priority.
Bonus trick: Set Google Keep as one of your startup pages in Google Chrome!
It’s easy to make lists and take notes, but you’re only as good as your follow through. I have found that setting startup pages in Google Chrome helps me start the day with everything I need for success.
To do this, go to your Chrome browser settings and scroll down until you see “On startup.” You can set your browser to open a specific set of pages every time you open your browser. I have mine set to open Gmail, Calendar, Drive and Keep. This simple trick removes one step for me when I begin my day and ensures that I attend to my Google Keep lists.
I used to think I was a “do one thing at a time until it’s finished” kind of person, but since moving into a school PR role, I have discovered I am more of a “squirrel” type of worker. In school PR, we have to be able to switch gears quickly because we never know what’s going to come up. Many times I am in the middle of one project and another one gets thrown on the pile, or I am researching one topic when a new one comes up. This work environment can contribute to a lack in productivity and sometimes an increase in frustration.
Two years ago at our annual district leadership retreat, I shared this challenge with a colleague during one of our team building/reflection activities. I told him that despite my endless attempts at prioritizing and list making, I never felt like I accomplished what I needed to at the end of the day and that it was hard to really feel productive and strategic. He gave me such a simple suggestion that I had a real “DUH” moment.
Why don’t you make a list of your top 3-5 priorities for the day and tackle those tasks before you move on to anything else on your list?
THANK YOU, BMS Assistant Principal Larry Hughes!
Simple. Genius. Why didn’t I think of that?!
The very next day I set up my “Fab Five” list in Google Keep. I had been using Google Keep for years, but more for more for taking notes on the fly, not specifically for list making and task creation. It suddenly made so much sense to replace the notepad on my desk with a digital list that could be accessed from any device at any time and rearranged with a simple click and drag. (Is anyone else like me … if I have to reorder tasks on a paper list, I will just start over rather than scratch out!)
I typically update my Fab Five list before I leave work in the afternoon so when I arrive the next morning, I know exactly where to start my day. I set Google Keep as one of my startup tabs in Google Chrome so it pops right up when I login each morning. I also created several secondary Google Keep lists to keep track of ideas, tools, articles, etc. that I come across.
Admittedly, this is not a perfect system and there are times when I have to deviate from my Fab Five, but this method really has changed my daily routine. It’s like having a daily dashboard that helps me stay organized and makes me feel more productive and strategic.
What methods do you use to stay organized? Do you have any tricks for productivity? Leave a comment below – I’d love to read your ideas!
How many of your students, teachers, and campus/district leaders truly think of your school or district as a brand?
Although school PR officials understand this, our students and staff members rarely think in terms of branding when it comes to K-12 education. When we say “branding” – they see McDonald’s, Starbucks and Nike. The reality is – we are all working together to build our school and district brands, but we’re also building our personal and leadership brands in the process.
Below are three presentations I developed to use with students in our communications classes and with staff members at our annual district professional development conference to help start those branding conversations. (Please feel free to make a copy to use for yourself!) Here are a few points I like to make during these presentations…
Many of us were taught not to “toot our own horn” … that it’s rude to brag, but if we don’t tell our story, no one will!
Your NAME is your brand. What do parents think when they see your name on their child’s schedule? Do they fist pump or cringe?
If you are unsatisfied with your personal or leadership brand … take this opportunity to RE-BRAND! Companies do it all the time – you can, too!
Invest time in your teacher website. If you want to be taken seriously as a professional, then write a professional bio! This is often the first thing that stakeholders will read about you.
Understand that PR is EVERYONE’S job – not just mine. Each of you can impact our district brand, your campus brand, and each other’s brands. Use that power wisely!
I love Google Chrome. It is absolutely my browser of choice. I also love Chrome extensions – little nuggets that let me customize my browser experience. These are my favorites and the ones that I pretty much use every day. The greatest thing about these extensions is that I don’t have to go anywhere or open any program or window to use them … they’re always right there in my browser ready to make my life easier!
Awesome Screenshot – capture any part of your window and make annotations (love the blur tool for pictures of students or sensitive info!)
ColorZilla – little eyedropper tool to grab the color from any place in your browser
Page Ruler – quickly draw a ruler on any webpage to measure objects on the page