Advertising, Communication, Google, Marketing, Productivity, Social Media

Social media content planning made easy with this collaborative Google Sheets template (great for one man schoolPR shops!)

If you’re a one man schoolPR shop, you know how important it is to find ways to work smarter, not harder. One of the easiest ways to do that is to collaborate with key staff members who can help you develop great content. Share the love, right?!

Last summer I developed this Google Sheet and employed the help of our district content specialists, instructional specialists and instructional technology specialists to plan social media content for the summer using the themes below. (I try to update the themes regularly, so you’ll see different hashtags in the document linked above.) It was awesome to have a diverse range of posts and it really made my job a lot easier to have quality, targeted content ready to go.

Motivational Monday
Technology Tuesday
Wellness Wednesday
Thinking Thursday
Focus Friday
Safety Saturday
Stay in School Sunday

It’s no secret that I love all things Google, so a Google Sheet felt like the obvious choice for this task. Plus, it’s so easy to give access to staff who can help me and I know the document is always live and up-to-date. I even built in a little character counter to keep our posts “Twitter friendly.” It’s simple and basic, but it works!!

Do you have a social media content planner that is working for you? Share it in the comments below!

Communication, Culture, Productivity

I tried to remove this word from my vocabulary 4 years ago and it’s been slowly creeping back in

Raise your hand if you’re guilty of saying phrases like…

“I’m up to my eyeballs.”

“I’m in the weeds.”

“I’m running around like a chicken with my head cut off.”

“Just trying to keep my head above water.”

On May 17, 2015 I blogged about the “culture of busy” and how I was going to try and remove the word “busy” from my vocabulary, but lately it’s been creeping back in. This time busy has been more covert, sneaking into my conversations in the form of “Oh, I’m good, just busy” or “You know, it’s a busy time of year.”

My friend once shared that she thinks we say these things because we’re afraid if we don’t TALK about how busy we are, people around us will think we’re not working hard. I think she’s right, but I also think it’s just our culture. ESPECIALLY in school PR where there’s always something to keep us occupied.

Dang. I just did it again. It’s easy to make the assumption that your own position or industry or department is the only position or industry or department that is spread too thin, understaffed, over capacity, etc. Can we all just agree that we’re ALL BUSY … the baseline is BUSY … it’s a given that we’re BUSY … so there’s really no need to state it.

How many of you have really paid attention to how often you say you’re busy?

When I started really paying attention to how often I tell someone I am busy, I WAS EMBARRASSED! Not only do I TELL people, I include it in my EMAILS! NO ONE NEEDS TO KNOW HOW BUSY I AM! It’s obnoxious! EVERYONE is busy! I’m not the only one!

So, I am trying to hit the busy reset button. I am in busy therapy. I am again working to replace emails like “I am so sorry I have taken so long to respond. It’s a busy time. Let me check my calendar to see when we can get together” with responses like “Good morning! I am happy to help you solve that problem. When is a good time to meet?”

So…who’s with me?!! Let’s help each other remove the “culture of busy” statements from our interactions and instead focus on strengthening our “culture of caring” vocabulary. Let’s refocus on WHO we serve instead of trying to out-serve each other.

Communication, Culture, Productivity, Time Management

5 practical time management tips from a great roundtable discussion at last week’s CASPRA meeting

Last week I attended the monthly CASPRA (Central Area region of TSPRA) meeting in the Austin area. If you are in school PR and you are not a member of NSPRA and your state chapter, DO IT! The folks in these organizations are my LIFESAVERS! In fact, I drive an hour and a half there and back each month just to attend the monthly regional meetings. It’s worth every second, especially when the discussions turn out some great tips like the ones below.

Marco Alvaredo, Director of Communications & Community Relations for Lake Travis ISD, led one of the CASPRA round table discussions on time management and below are 5 tips, tricks, and tools I took away from the talks. In school PR, time management is a tough one, especially if you’re an office of one, but these practical ideas might help!

1. Use Google Keep for prioritizing daily tasks.

I recently shared how I use Google Keep for prioritizing my daily tasks. I still contend that my “Fab Five” list is the one trick that keeps me on track to complete the most important tasks before moving on to less pressing issues. If you’re not familiar with Google Keep, check out the getting started post here.

2. Group related emails into folders, then check by topic to keep from having to switch gears multiple times.

I thought this was a really interesting idea. I strive for zero inbox, and I usually start from the top of my inbox and work my way down. I archive anything that I have already attended to and keep everything that needs my attention in my inbox. I do sometimes struggle with having to switch mental gears from one email to the next as the topic changes. By first sorting emails into folders, you can keep your momentum on one topic before moving on to the next. Do you check emails this way? I would be curious to know how it works for you!

3. Tackle your biggest projects first.

Jennifer Bailey, Director of Human Resources & Communication in Jarrell ISD, recommended completing the most daunting tasks first before moving on to tasks that require less time and effort. There have been many times when I have slid a project from one day to the next on my calendar because I just don’t want to deal with it. I like this idea, though, to just dive in and get it done! Eat the elephant one bite at a time!

4. Use Boomerang for Gmail to streamline email checking.

I have been using Boomerang for years and I love it! Boomerang allows you to schedule emails to send later, temporarily archive emails and have them pop back up in your inbox at a certain time, and “Boomerang” an email back to your inbox to remind you to follow up if you haven’t gotten a response from the sender.

5. Recognize capacity and strategically abandon, if needed.

Jennifer Bailey of Jarrell ISD also introduced a very thought-provoking term during our CASPRA time management discussions … strategic abandonment. She shared how her team at a previous district was reduced and the skeleton crew finally had to strategically abandon some initiatives to operate within their capacity. School PR departments can can become the dumping ground for every project and idea and initiative in every campus and department. We have to consider, however, if we’d rather go far and wide with shallow projects or deep dive into initiatives for maximum quality.

Two more tidbits…

I recently heard about Redbooth, a project management tool. I haven’t checked it out yet, but it’s on my list. Anyone out there using it? I would love to know how you like it!

The book Sense of Urgency by John Kotter was also shared at the CASPRA meeting. It’s currently on the way from Amazon to my door. Have you read it? What did you take away?