Branding, Communication, Culture, TSPRA

Guiding staff to build a better brand and engaging a diverse community – discussions and presentations from TSPRA19

Last week I attended the 2019 Texas School Public Relations Association conference, an amazing experience full of learning and leading together with my Texas school PR family! I had the pleasure of facilitating 4 roundtable sessions about branding, and presented a full session on culture and community. I took lots of notes during the discussions at the roundtable sessions and created a quick Google Docs flyer to share with you. I am also sharing the culture and community presentation in case you are looking for some new ideas. The presentation has links to all of our planning documents and materials for each initiative.

Are your teachers and staff brandED?

A strong brand can increase effectiveness, improve engagement, and positively impact climate. How can you guide staff to build a better brand and deliver results?

Click here for the Google Docs file. Go to File > Make a Copy to create your own version.

C4 Yourself! Cultivate Community, Communication & Culture

Come hear how one rural district is igniting systematic change and engaging a diverse community. Get simple strategies that break down barriers, change public perception, and build a community of public school supporters. No budget? No worries! Most of these strategies can be achieved with even the smallest departments and budgets. Leave this session with ideas you can implement immediately to maximize your resources and get a big return on your investment!

Culture

An easy (FREE!) way to boost staff morale and improve organizational culture

Everyone likes to be told they’re doing a good job – especially teachers. They have one heck of a tough job, and it’s often a thankless one. Several years ago I saw an idea from Hays Consolidated ISD called the Hays High Five Program, which allows anyone from the district or community to recognize an HCISD employee.

Genius.

So, we started something similar in my district called the Cub Compliment and it has been a GREAT success! Here’s how it works…

  • ANYONE can fill out the form – parents, grandparents, colleagues, supervisors, community members, etc.
  • ANYONE can receive a Cub Compliment – teachers, paraprofessionals, maintenance staff, custodial staff, administrators, etc.
  • I used Autocrat (Google Sheets Add-on) to automatically create a printable certificate and email it to me when someone fills out the nomination form – SO easy! (Learn more about Autocrat here)
  • I edit the certificates for typos, print them and give them to our superintendent who signs them and writes a little note of encouragement.
  • The certificates are sent to the recipient via campus mail with a coupon for a treat from a local business partner.

I have seen DOZENS of Cub Compliment certificates hanging on bulletin boards by desks, framed on bookshelves, and tacked to classroom doors. It means something when someone thanks you for a job well done. It means A LOT when the person who signs your paycheck also signs the compliment certificate. We all want our bosses to know how hard we work, right?!

Since we started the program in September 2016, we have delivered 753 Cub Compliments! That’s 753 smiles. 753 pats on the back. 753 days made.

How are you recognizing the staff members in your organization who go above and beyond the call of duty?