Branding, Culture

3 presentations you can use with students, teachers and leaders for building better brands

How many of your students, teachers, and campus/district leaders truly think of your school or district as a brand?

Although school PR officials understand this, our students and staff members rarely think in terms of branding when it comes to K-12 education. When we say “branding” – they see McDonald’s, Starbucks and Nike. The reality is – we are all working together to build our school and district brands, but we’re also building our personal and leadership brands in the process.

Below are three presentations I developed to use with students in our communications classes and with staff members at our annual district professional development conference to help start those branding conversations. (Please feel free to make a copy to use for yourself!) Here are a few points I like to make during these presentations…

  • Many of us were taught not to “toot our own horn” … that it’s rude to brag, but if we don’t tell our story, no one will!
  • Your NAME is your brand. What do parents think when they see your name on their child’s schedule? Do they fist pump or cringe?
  • If you are unsatisfied with your personal or leadership brand … take this opportunity to RE-BRAND! Companies do it all the time – you can, too!
  • Invest time in your teacher website. If you want to be taken seriously as a professional, then write a professional bio! This is often the first thing that stakeholders will read about you.
  • Understand that PR is EVERYONE’S job – not just mine. Each of you can impact our district brand, your campus brand, and each other’s brands. Use that power wisely!
Tools

5 Chrome Extensions I use on a daily basis (and one to grow on!)

I love Google Chrome. It is absolutely my browser of choice. I also love Chrome extensions – little nuggets that let me customize my browser experience. These are my favorites and the ones that I pretty much use every day. The greatest thing about these extensions is that I don’t have to go anywhere or open any program or window to use them … they’re always right there in my browser ready to make my life easier!

  1. Awesome Screenshot – capture any part of your window and make annotations (love the blur tool for pictures of students or sensitive info!)
  2. ColorZilla – little eyedropper tool to grab the color from any place in your browser
  3. Page Ruler – quickly draw a ruler on any webpage to measure objects on the page
  4. Tab Scissors – split your browser window at the current tab
  5. Tab Glue – “glue” your split tabs back together

And my most favorite extension of all…

BITMOJI!

This Chrome extension absolutely, positively does not contribute in any way to my effectiveness or efficiency, BUT it brings me so much joy! I often aspire to communicate solely with Bitmojis.

In fact, my superintendent even uses Bitmoji! We’ve made some notecards for him to send to students with his avatar and they LOVE IT!

Ok – your turn! Leave me a comment with your favorite Chrome extensions. I am always looking for new ones to try out!

Tools

These 3 tools are better than a personal assistant! (Ok, not quite, but I can’t live without ’em!)

When you work in a small school district, you have to find creative ways to work smarter, not harder. There aren’t secretaries at every turn or levels of assistants for delegating tasks. We’re not “top heavy” and we all wear many hats to get the job done. (Fun fact: Even our superintendent shares his secretary!) The tools below are my staples for staying organized and completing tasks efficiently.

1. Google Calendar

Photo by Pixabay on Pexels.com

Warning: dramatic statement … I LIVE by Google Calendar. Like, really. There are times when I am walking in the hallway of a campus, hear the ding, and do an immediate about face to head in the opposite direction for a meeting that slipped my mind. Google Calendar is my TOP survival tool! Here are 3 of my favorite things about Google Calendar:

  1. It’s searchable. Can’t remember when you met with that guy last year? Do a search! I put TONS of details in my calendar events so I can search them easily later. This has saved me on several occasions!
  2. It’s a time management tool. I schedule EVERYTHING on my Google Calendar, including blocks of time to work uninterrupted on big projects. If it’s on my calendar, I know I will take the time to get the job done instead of putting it off, AND it keeps me from overbooking myself (usually!).
  3. It integrates with YouCanBook.Me. This is an AWESOME scheduling tool that I use regularly to allow teachers, principals and everyone in between book time on my Google Calendar. It’s user friendly, and the free version gives me everything I need.

2. Google Keep

Photo by Pixabay on Pexels.com

I am pretty much a “Google Girl.” I love all things Google – especially when the tools help me do my job better and keep my sanity (win-win!). Google Keep is such a powerful tool, but it’s not one of the main apps, so I think it’s underutilized. Google Keep allows you to create digital sticky notes and task lists. Here are 3 of my favorite things about Google Keep:

  1. It’s with me wherever I go. Because these digital sticky notes sync to my Google account, I can access them from anywhere and on any device. Long road trip and your mind is racing with ideas/tasks? Open up Google Keep and make a list. Check the tasks off when you get back to the office!
  2. Notes and lists are sharable. Need to brainstorm with a colleague or share tasks? No problem – just share the digital sticky note. (This works really well for tandem grocery shopping, too!)
  3. It’s a productivity tool. I use Google Keep stickies for daily priority lists and “top tasks.” I have a “Fab Five” sticky note that is pinned to the top of my Google Keep screen with the five things I must complete today. This little nugget keeps me on track (and can keep the stress at bay!).

Boomerang for Gmail

Photo by Karl Gerber on Pexels.com

If your inbox is a disaster or you are one of those “wake up at 2am and work” kind of people, you need Boomerang in your life. Boomerang does these things for you:

  1. Schedule emails to send later (like, NOT at 2am … don’t be that guy!).
  2. Temporarily archive emails and have them pop back up in your inbox at a certain time. (It’s like snooze for your email!)
  3. “Boomerang” an email back to your inbox to remind you to follow up if you haven’t gotten a response from the sender.

What tools keep you from pulling your hair out?!