Advertising, Communication, Marketing

I find inspiration in the strangest places, and they usually involve food!

No matter where I go, I am always looking for ideas and inspiration. A couple of years ago I used the cover of the Chuy’s menu for typography inspiration for a recruiting postcard.

Last week, I spotted a sign at Whataburger that got me thinking about a social media graphic that could advertise some of our district programs.

I would also like to point out that I do most of these design jobs in Canva! It’s so easy to use, most of the elements I need are free, and the ones that I pay for are only $1. Easy and cheap … can’t beat it!

Where is the last strange place you found design inspiration?

Advertising, Marketing, Tools

30 second radio ads in 3 easy steps using 3 great tools

Part of my job is to script, record and schedule radio ads for our district. Last year was my first year to take on this role, as it was previously handled by a campus-based school PR liaison. Historically, the recording of our 30-second spots was outsourced to district or campus administrators; however, this year I took over in an attempt to create better quality, more strategic radio messages.

As a one-man PR office, I am always looking for quick, easy ways to produce quality content and with little (or NO!) financial investment. Now, if you are looking for sophisticated methods for producing fancy, professional quality radio ads, this post probably isn’t for you. But, if you fly solo (like me!) and need to get the job done well, for FREE, and in 5 minutes or less, read on, reader!

Step 1: Write script in Google Docs

Because we are a Google district (and I am a Google Girl), I do all of my scripts (and really everything else!) in Google Docs. I keep a Google Doc with air dates, topics, music used, and scripts for each radio spot. I love Google Docs because I can access it from anywhere, at any time and on any device. Whether I have an idea in my office, at a school function, or at a red light, I can get to my planning doc quickly and easily.

Step 2: Find ad music with FreeAdMusic

IMHO, radio ads with just voice and no music aren’t very pleasing to listen to, so I use FreeAdMusic which offers FREE, ready-to-use music for advertising. They have an awesome collections of clips that have met all of my ad music needs. Be sure to read their license terms before using (which pretty much say you can use it for works under 6 minutes for 1 year as long as it’s not to advertise or do something bad.)

Step 3: Record ad in Soundtrap

I had not used Soundtrap prior to this year, but I am SO GLAD I found it! It’s super easy to use (drag-and-drop) and FREE (for up to 5 projects at a time … I just delete and start over when I need more space). You can record voice & microphone, import audio files, and even make original music (although I do not use it for this purpose). With one click, you can download your final product as an .mp3. They also have an INCREDIBLE collection of tutorials to help you get started!

Do you have a favorite tip, tool or trick for recording radio ads? I’d love to hear it!