Branding, Communication, Google, Marketing, Productivity, Tools, TSPRA

Are you new to school PR or building a new school PR program? These 5 documents can help you get started!

I was recently contacted by a newly hired school PR professional who is building a brand new PR program in her district. Having done that very thing 3 years ago, I was happy to offer my input and share my resources. With the help of MANY veteran school PR pros (thank you CASPRA, TSPRA, and NSPRA!), I’ve filled my toolbox and developed some documents that anyone can use to get a school PR program off the ground. I’m so happy to share those documents with you!

Please feel free to make copies of any of these documents and use them to develop your school PR program or share them with someone who can benefit! They’re all in Google Doc format, so you just have to go to File > Make a Copy to create your own version. Sharing is caring! We’re better together! 🙂

  1. Communications and Community Relations Plan – having a road map to guide communications efforts is incredibly helpful in beginning a new program, keeping it on track, and evaluating it annually for effectiveness.
  2. Annual School PR Tasks Checklist – I find that having a sort of “dashboard” for my annual and monthly tasks is helpful for big picture planning, prioritizing and making sure nothing slips through the cracks.
  3. Branding and Style Guide – I looked at dozens of style guides, some simple and some very in depth, before developing this one for our district. I settled on a simple and straightforward version, leaving room for the addition of details in the future, if needed.
  4. Communications Scorecard – each month I send this communications scorecard to my superintendent and our board of trustees. This is a great way for me to analyze our content and locate trends, as well as illustrate our growth and top efforts.
  5. Stay Connected with our ISD – this is a great publication for parents and the community to see all of the many ways they can stay connected with your schools!

In addition to the documents above, I also want to offer two presentations that I shared at TSPRA last year that may also be of interest/help. One contains ways in which we have engaged various stakeholder groups and the other is a presentation I also use internally to start a dialogue about branding and public education.

C4 Yourself! Cultivate Community, Communication & Culture – bit.ly/bisdc4tspra
Are you BrandED? – bit.ly/tsprabranded

Branding, Communication, Culture, TSPRA

Guiding staff to build a better brand and engaging a diverse community – discussions and presentations from TSPRA19

Last week I attended the 2019 Texas School Public Relations Association conference, an amazing experience full of learning and leading together with my Texas school PR family! I had the pleasure of facilitating 4 roundtable sessions about branding, and presented a full session on culture and community. I took lots of notes during the discussions at the roundtable sessions and created a quick Google Docs flyer to share with you. I am also sharing the culture and community presentation in case you are looking for some new ideas. The presentation has links to all of our planning documents and materials for each initiative.

Are your teachers and staff brandED?

A strong brand can increase effectiveness, improve engagement, and positively impact climate. How can you guide staff to build a better brand and deliver results?

Click here for the Google Docs file. Go to File > Make a Copy to create your own version.

C4 Yourself! Cultivate Community, Communication & Culture

Come hear how one rural district is igniting systematic change and engaging a diverse community. Get simple strategies that break down barriers, change public perception, and build a community of public school supporters. No budget? No worries! Most of these strategies can be achieved with even the smallest departments and budgets. Leave this session with ideas you can implement immediately to maximize your resources and get a big return on your investment!

Branding, Culture, Marketing

Thank you, TCWSE, for a wonderful “Are you brandED?” session!

Many thanks to the Texas Council of Women School Executives for a wonderful session at this year’s annual conference! Below are the materials used in today’s “Are you brandED?” session. Please feel free to make a copy to use with your own staff. I thoroughly enjoyed our conversations and hope these materials might help you continue the discussions in your own organizations!

Are you brandED? Google Slides presentation

Leadership brand statement foldable inside / outside

Branding, Culture

3 presentations you can use with students, teachers and leaders for building better brands

How many of your students, teachers, and campus/district leaders truly think of your school or district as a brand?

Although school PR officials understand this, our students and staff members rarely think in terms of branding when it comes to K-12 education. When we say “branding” – they see McDonald’s, Starbucks and Nike. The reality is – we are all working together to build our school and district brands, but we’re also building our personal and leadership brands in the process.

Below are three presentations I developed to use with students in our communications classes and with staff members at our annual district professional development conference to help start those branding conversations. (Please feel free to make a copy to use for yourself!) Here are a few points I like to make during these presentations…

  • Many of us were taught not to “toot our own horn” … that it’s rude to brag, but if we don’t tell our story, no one will!
  • Your NAME is your brand. What do parents think when they see your name on their child’s schedule? Do they fist pump or cringe?
  • If you are unsatisfied with your personal or leadership brand … take this opportunity to RE-BRAND! Companies do it all the time – you can, too!
  • Invest time in your teacher website. If you want to be taken seriously as a professional, then write a professional bio! This is often the first thing that stakeholders will read about you.
  • Understand that PR is EVERYONE’S job – not just mine. Each of you can impact our district brand, your campus brand, and each other’s brands. Use that power wisely!