How many of your students, teachers, and campus/district leaders truly think of your school or district as a brand?
Although school PR officials understand this, our students and staff members rarely think in terms of branding when it comes to K-12 education. When we say “branding” – they see McDonald’s, Starbucks and Nike. The reality is – we are all working together to build our school and district brands, but we’re also building our personal and leadership brands in the process.
Below are three presentations I developed to use with students in our communications classes and with staff members at our annual district professional development conference to help start those branding conversations. (Please feel free to make a copy to use for yourself!) Here are a few points I like to make during these presentations…
- Many of us were taught not to “toot our own horn” … that it’s rude to brag, but if we don’t tell our story, no one will!
- Your NAME is your brand. What do parents think when they see your name on their child’s schedule? Do they fist pump or cringe?
- If you are unsatisfied with your personal or leadership brand … take this opportunity to RE-BRAND! Companies do it all the time – you can, too!
- Invest time in your teacher website. If you want to be taken seriously as a professional, then write a professional bio! This is often the first thing that stakeholders will read about you.
- Understand that PR is EVERYONE’S job – not just mine. Each of you can impact our district brand, your campus brand, and each other’s brands. Use that power wisely!