First of all, I want to thank the NSPRA scholarship committee again for awarding me the Armistead New Professional Scholarship, making it possible for me to attend my first national school PR seminar! The scholarship provided my seminar registration, along with registration for NSPRA’s New Professionals Pre-Seminar Workshop, which started yesterday. By lunchtime yesterday, my bucket was already full! SO many great tips and ideas shared about research, strategic planning, and developing key messages. A big thanks to Susan Brott and Chris Tennill for hosting this awesome learning opportunity.
Every time I attend a conference, I share my live notes for others to follow along. I am a nerdy note taker, but I using Google Docs allows me to go back and search through all of my conference archives when I’m looking for “that” idea. 🙂
I was recently contacted by a newly hired school PR professional who is building a brand new PR program in her district. Having done that very thing 3 years ago, I was happy to offer my input and share my resources. With the help of MANY veteran school PR pros (thank you CASPRA, TSPRA, and NSPRA!), I’ve filled my toolbox and developed some documents that anyone can use to get a school PR program off the ground. I’m so happy to share those documents with you!
Please feel free to make copies of any of these documents and use them to develop your school PR program or share them with someone who can benefit! They’re all in Google Doc format, so you just have to go to File > Make a Copy to create your own version. Sharing is caring! We’re better together! 🙂
Annual School PR Tasks Checklist– I find that having a sort of “dashboard” for my annual and monthly tasks is helpful for big picture planning, prioritizing and making sure nothing slips through the cracks.
Branding and Style Guide– I looked at dozens of style guides, some simple and some very in depth, before developing this one for our district. I settled on a simple and straightforward version, leaving room for the addition of details in the future, if needed.
Communications Scorecard – each month I send this communications scorecard to my superintendent and our board of trustees. This is a great way for me to analyze our content and locate trends, as well as illustrate our growth and top efforts.
Stay Connected with our ISD – this is a great publication for parents and the community to see all of the many ways they can stay connected with your schools!
In addition to the documents above, I also want to offer two presentations that I shared at TSPRA last year that may also be of interest/help. One contains ways in which we have engaged various stakeholder groups and the other is a presentation I also use internally to start a dialogue about branding and public education.
If you’re a one man schoolPR shop, you know how important it is to find ways to work smarter, not harder. One of the easiest ways to do that is to collaborate with key staff members who can help you develop great content. Share the love, right?!
Last summer I developed this Google Sheet and employed the help of our district content specialists, instructional specialists and instructional technology specialists to plan social media content for the summer using the themes below. (I try to update the themes regularly, so you’ll see different hashtags in the document linked above.) It was awesome to have a diverse range of posts and it really made my job a lot easier to have quality, targeted content ready to go.
Stay in School Sunday
It’s no secret that I love all things Google, so a Google Sheet felt like the obvious choice for this task. Plus, it’s so easy to give access to staff who can help me and I know the document is always live and up-to-date. I even built in a little character counter to keep our posts “Twitter friendly.” It’s simple and basic, but it works!!
Do you have a social media content planner that is working for you? Share it in the comments below!
I have an awesome superintendent who totally understands the power of a handwritten note and he LOVES Bitmoji! Seeing as I aspire to only communicate with Bitmojis, I have had a blast putting these postcards together for multiple occasions. Staff members and students LOVE to receive these, and they are so easy to make using Canva.
I love sharing documents on this blog that you can use, so I took this concept to Google Slides so you can make a copy and create your own customized 4×6 Bitmoji postcards. Click here for the slides (go to File > Make a Copy to create your own!).
And just for kicks, I’m also including an easy-to-use format for thank you cards that we love. Print these front-to-back and cut into thirds and they fit right into a standard envelope. These are great for students, parents, volunteers, donors, and everyone in between. You can switch out the stock pictures with pictures of your events, campuses, and programs. Click here to get the cards (go to File > Make a Copy to create your own!).
Each summer I share this document with our campus and district administrators in an effort to keep them informed and help them communicate better with me and with the media. Although many of these tips and guidelines may seem like common knowledge to us, staff members outside of the school PR world need these reminders each year.
I love to share good news about the awesome work our students and staff are doing, but sometimes I feel like I’m only getting part of the story. It can be difficult and time consuming to go back and forth trying to get adequate information for a complete press release. I recently found this press release request form from Austin ISD and immediately started developing something I could use in my own district. I am sharing a generic version of this flyer in case it’s something that might help you, as well! I shared this with our campus and district administrators, as well as put it out to all staff members in our district via our district intranet. Hopefully this will better inform our staff about the information necessary for a press release, and make our jobs a little easier!
Raise your hand if you’re guilty of saying phrases like…
“I’m up to my eyeballs.”
“I’m in the weeds.”
“I’m running around like a chicken with my head cut off.”
“Just trying to keep my head above water.”
On May 17, 2015 I blogged about the “culture of busy” and how I was going to try and remove the word “busy” from my vocabulary, but lately it’s been creeping back in. This time busy has been more covert, sneaking into my conversations in the form of “Oh, I’m good, just busy” or “You know, it’s a busy time of year.”
My friend once shared that she thinks we say these things because we’re afraid if we don’t TALK about how busy we are, people around us will think we’re not working hard. I think she’s right, but I also think it’s just our culture. ESPECIALLY in school PR where there’s always something to keep us occupied.
Dang. I just did it again. It’s easy to make the assumption that your own position or industry or department is the only position or industry or department that is spread too thin, understaffed, over capacity, etc. Can we all just agree that we’re ALL BUSY … the baseline is BUSY … it’s a given that we’re BUSY … so there’s really no need to state it.
How many of you have really paid attention to how often you say you’re busy?
When I started really paying attention to how often I tell someone I am busy, I WAS EMBARRASSED! Not only do I TELL people, I include it in my EMAILS! NO ONE NEEDS TO KNOW HOW BUSY I AM! It’s obnoxious! EVERYONE is busy! I’m not the only one!
So, I am trying to hit the busy reset button. I am in busy therapy. I am again working to replace emails like “I am so sorry I have taken so long to respond. It’s a busy time. Let me check my calendar to see when we can get together” with responses like “Good morning! I am happy to help you solve that problem. When is a good time to meet?”
So…who’s with me?!! Let’s help each other remove the “culture of busy” statements from our interactions and instead focus on strengthening our “culture of caring” vocabulary. Let’s refocus on WHO we serve instead of trying to out-serve each other.