Tag: books

Communication, innovation, Leadership

11 books about strategic communication and innovation that challenged my approach to school PR

Jessica Johnston

I am a nerd. I love to learn and I love to go to school. I have a Master of Education in Instructional Leadership from Sam Houston State University and I just started my last semester to complete a Master of Arts in Strategic Communication and Innovation from Texas Tech University. My husband {lovingly} calls me a nerd and I wear that label proudly (although I have promised him that I will NOT get another degree!).

I also love books. I love to read and make connections between what the authors are proposing and how I live my life or do my job. Being relatively new to school PR, I challenged myself 14 months ago to earn this degree to become a better, more informed resource for my district. The books below are all of the texts I have read as part of the TTU MCOM master’s program. Some made me scratch my head and others made my head spin, but they all challenged my way of thinking about school PR. 

  1. Hooked: How to Build Habit-Forming Products by Nir Eyal
  2. Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow and Donald E. Baack
  3. Introduction to Neuromarketing & Consumer Neuroscience by Dr. Thomas Zoëga Ramsøy
  4. Mass Media Research: An Introduction by Roger D. Wimmer 
  5. Media Effects: Advances in Theory and Research by Jennings Bryant
  6. Media Innovation and Entrepreneurship by Michelle Ferrier and Elizabeth Mays 
  7. Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann, and Peter Steidl
  8. Organizational Communication: Approaches and Processes by Katherine Miller
  9. Personal Relationships: The Effect on Employee Attitudes, Behavior, and Well-being by Lillian Turner de Tormes Eby and Tammy D. Allen
  10. Pitch, Tweet, or Engage on the Street by Kara Alaimo
  11. Social Media Marketing by Tracy L. Tuten and Michael R. Solomon

What are your favorite communications and public relations books?

Also, be sure to check out my new favorite podcast, School PR Happy Hour! Big high five to my school PR pals Justin Dearing and Erin McCann for this new project, and thank you for letting me be a part of it!