Late last year I learned of the concept of a social media “student takeover” and immediately wanted to try it with Brenham ISD! I passed the idea by my BHS student communications intern who was all in to give it a go. We decided to use Instagram Stories, an area I was not fully utilizing, in hopes of branching out and growing our Instagram following. I shared a Google Doc with my intern and we planned some ideas for posts throughout the day. He did a WONDERFUL job and I loved showcasing a student voice on our Instagram channel to add a new flavor to our posts!
Entering into the new school year, I was eager to jump in and try another student takeover. A local welding contest presented a perfect opportunity for a behind-the-scenes look at our students at work. I reached out to our FFA president to see if she’d like to give a sneak peek of our CTE students at the competition and she was excited to participate. This time I used some specific guidelines to help guide the posts throughout the day and it was a HUGE success!
A week later, I contacted our district’s head athletic trainer to see if she had a student athletic trainer that might be interested in participating in a student takeover day. I was thrilled when the offer was accepted and we were able to highlight the work of our SATs from the sidelines of a Friday night game. One of my favorite parts of that takeover was a time-lapse of a pre-game taping session with our student-athletes. It was so unique and an idea I never would have thought of!
If you’re considering a student takeover, I SAY JUST DO IT! It has been such a rewarding experience for me and for our students. It’s also a great opportunity to give historically underrepresented student groups a voice, or showcase learning that goes on outside of the regular school day!
Here are a few tips to help ensure a successful student takeover:
- CHOOSE WISELY! With this wonderful opportunity comes great responsibility for your students. Do your homework and choose students who will represent your brand well and who understand the power of their posts.
- Set clear expectations. Check out the Brenham ISD Guidelines for Instagram Stories Student Takeover for ideas. Don’t make your students guess what it is you want from them.
- Let your students post in their own voice. As school PR pros, we do a great job of posting information that adults are interested in. Let your students add their own unique flavor to engage your younger student audience!
- Use all the bells and whistles. Encourage your students to use all of the Instagram Stories features like Boomerang, Superzoom, gifs, stickers, etc. Even if you’re not comfortable with those features, your students likely are!
- As Elsa says, LET IT GOOOO! You’ll enjoy your student takeover more if you let go of technical expectations and hopes for perfection. It’s ok if you notice a slight error (or a less formal tone) in a student post!